How Augmented Reality Filters Empower Dating Apps

How Augmented Reality Filters Empower Dating Apps

13 نوفمبر، 2022
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How Augmented Reality Filters Empower Dating Apps

AR is drastically changing how people interact online. The same is true for virtual dating, which is now powered by animated emojis, 3D avatars, and augmented reality face filters. These features give users more options for self-expression and building meaningful connections. Be it the distance, the pandemic, or busy schedules, there are many reasons why people go on video dates, and why virt (“virtual hanging”) can be part of a healthy and fulfilling relationship.

This article discusses how AR can enhance the online dating experience to make it more appealing and engaging for users.

The dating culture has changed significantly

Augmented reality dating apps have transformed the way we look for partners. Some critics say that Tinder, Bumble, Grindr, and similar services have led to a “dating apocalypse”, with romantic relationships downgraded to hookups and sexting. Others argue that such apps are simply a reflection of the evolving nature of dating and one which is now universally accepted.

New things frequently trigger criticism, but the numbers indicate a big change in dating culture. According to The Atlantic, 93 out of 1000 couples profiled in the Times’ wedding announcements section met on dating apps. The Financial Times reported that up to 75 percent of heterosexual couples met online in 2019, while eharmony claims that 50 percent of all UK couples will have met on dating apps by 2031.

These apps have also brought along the “swipe culture”, which significantly shortens the time needed to find a match. The common swiping interface with pictures and text messages is also being gradually enhanced with video and augmented reality face filters, beautification, and other effects.

Video reflects the next big trend in online dating. Bumble reported an 85% increase in in-app voice calls and video chats during the first two weeks of the pandemic. While video dating has become a way to connect with someone during self-isolation, 65% of Hinge users who tried video dating intend to continue with this format after the pandemic is over.

Augmented reality face filters are making virtual dates more fun

Once a person knows what their match looks like, AR video filters can be a great icebreaker. They allow people to feel “present” as they e-meet strangers and chat casually while maintaining personality and privacy. Users can wear AR masks or apply filters to partially cover their faces, which feels less impersonal compared to an avatar.

On top of that, face filters facilitate user engagement and increase memory response. People tend to remember things that are extraordinary. And face AR is a good source of such experiences because users can get extremely creative when presenting themselves and interacting with others.

. Since then, the number of AR users worldwide has risen from 200 million to approximately 2.4 billion. Dating apps can also benefit from introducing AR face filters: increase user engagement, reduce stress, and create positive memories. Technically, face AR editors enable the application of customized effects to a face regardless of skin color, age, or gender, even when dealing with poor lighting and complex haircuts or glasses.

By now, developers have come up with a variety of AR solutions that can enhance dating apps, such as Banuba Face Filter SDK. Using this SDK powered by neural networks, you can integrate the most stylish and fun effects and masks into your augmented reality dating app. You can also update them regularly to keep users engaged.

Beautification reduces anxiety during video dates

One of the challenges with video communication is to help people overcome their unwillingness to show their faces. Research shows that people are insecure about the way they look while on video or social media. With poor lighting and camera distortion, we might appear older than we are in reality.

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